Amp Air is a fictional company I created for my Corporate Identity class.
I designed Amp Air as the first electronic airline company based in San Francisco, my home base where innovation is so important. It was fantastic to work through all the steps of Brand in a a school setting, years after having done this professionally in NYC, where I did this work on the job by teaching it to myself and doing the work intuitively.
I wanted to create a logo that was energetic, vibrant, light and unusual.
Attached is all the work: logo sketches, a design brief, a range of logo designs, the final logo that was voted in, print collateral, digital mock ups, standard manual and real life airport applications of the logo.