SF City Chorus, San Francisco, CA
One of the challenges I love is designing into an existing logo or brand and drawing out the most art possible. This was the case for the program design for the SF City Chorus, which I sang in earlier this year. I presented three different designs based on their existing logo, ranging from more conventional to less conventional, letting the Board decide which version to go with. It was important to go with plenty of white space on some pages to offset the boldness of the design on the others. I loved giving my all for this program and having beautiful and appreciated results.
”The San Francisco City Chorus asked Anne to design a program for our 2019 Spring Concert. It was a pleasure for me to work closely with Anne on this project. She began to generate ideas immediately; we quickly established a rhythm of communication by phone and email that was direct, efficient and friendly. Anne listened intently to we wanted, asking great questions and modifying her ideas quickly to fit feedback and new suggestions. She both modernized the look of the chorus program and unified its underlying design elements so that we have a streamlined and attractive structure for future programs. The entire chorus was delighted with the end result. I warmly recommend Anne Hunsicker’s design work, both the process and the product.”
–-Edie Wade, San Francisco City Chorus president