In this uncommon age of having personal brands that have are not commercially oriented, these last days I've become more clear on the purpose of my brand ...
The pieces of my site - blog, political icons work, Tribe app do create a whole - and it's my concern for our society and ways that I am showing up to create positive change. I believe strongly that Connection, connecting and being real and open with each other is the key to making this world a better place.
My brand is to send these ideas out into the world as a Value. It's a kind of a vision of how I would want the world to be in the future, but I can start now.
My website works in progress are a personal ane creative challenge, to "be in" the things that are unfolding and develop artwork around them.
In creating connection and things that connect, we are erasing depression, anxiety, and is better than any kind of medicating. It encourages inspiration and creativity, and a large-hearted version of ourselves. Part of my Anne brand is to dislodge the shame culture we live in - ie, comparing ourselves to seemingly more perfect lives and how we encourage perfection over being real, strength and winning as ideal models of 'being', over vulnerability and other true things.
I believe this has value for a greater good, not just 'for me', or my own ego gratification. I am digging deep to design a logo that is all of who I am, not just a designer, but also my contribution towards making the world a better place by writing about my spiritual journey, to encourage others in theirs. I get tired of always hearing the Real stuff at funerals, when people usually finally have the courage to open up, be real, be true.
My blog is for voice and authenticity, and to bring that out into the world more as a value.
My icon illustrations page is for my political and philosophical voice, a piece of social commentary.
The Tribe app that I developed for a UXD class is also about similar connecting and inspiration. Its core concept is to connect people in a real way, to counter the studies that show a negative impact of social media into society. This is an app that creates connection and inspiration, in this digital world where there is very little of that in a "real" way. It was thrilling to hear about Sebastian Junger's book TRIBE appear two months after I finished this app, because it's the same concept on social commentary.