"Art does not reproduce what we see; rather, it makes us see." —Paul Klee. (Swiss painter, graphic artist, and art theorist.) The perfect quote for logo design, and what makes a good logo a good logo.
Looking at logos is good research but it's also something I feel like I should do five minutes a day just for inspiration, like looking at gardens. This random batch that I found - including from print express.co.uk - grab me on many layers, the first layer is visual. Another layer is noticing typographical logo design which seems particularly ingenious. Colors are great but since when does it work to have a logo include transparency? I've always loved abstract logos, but would need to hear more of the story / meaning behind some of these. The ones that grab me completely are the logos which include all layers - shape, color, form, a double meaning in conjunction with the text. Gallop Green's natural looking leafs is just a a fabulous combination of nature and this commercial world. Love seeing Paul Rand's first IBM logo - that fabulous design exhibit was at the sfmoma. :) Having designed some tree based logos, I know that this GroundWork logo is probably one leaf away from looking dorky and clunky, and this designer pulled it off into it's elegant final shape. Of course it would also be great to read about the process of the designers, what the company looked for, what the company's culture and voice was like. Love finding more of Tom Geismar's PBS logo artwork.