An important shift happened with the name of my logo / personal brand … It suddenly dawned on me that it’s important language and Intention wise not to use the word “not”. I have come to learn from experience that the wise ones are right when we spend out lives saying or believing things like “I don’t want to work for another bully”, you will actually end up working for another bully. The word “don’t” evaporates and the universe only hears “I want to work for another bully”. The fact that the Universe / God doesn’t hear the word “not” is not has woo-woo as it sounds. In our deepest held beliefs, we set out in the world just kind of finding whatever it takes to affirm, confirm, validate those beliefs, through a series of small steps - reading, living, talking, feeling, what we watch on tv … Every tiny decision - even subconscious - is an action step … An action step in creating the thing.
So that’s why setting Intentions is so important. Intentions of values - like for example I value trust and good teamwork, what is good teamwork, etc. So that your whole being can encompass that Value - and intention.
This title I had for my logo, nothing happens in a straight line, was first said to me by my life coach and I don’t know why it felt so revolutionary to me at that time. Now, I just think DUH, of course. I also wasn’t aware of exactly how much I pinned myself TO that straight line … I always thought I was such a free spirit. But then when my life started going into more layers of design, I always looked back at the straight line.
Anyway, the point is, I wanted to get the “negative” out of the words “Nothing Happens in a Straight Line.” Nothing may not be negative to you, but I see the word “not” in it and it bugs me.
all lines are beautiful feels more open to me, not to mention there are 3 a’s and 3 e’s, which connect to my first name.
It’s also to pointedly choose a Positive. All = is encompassing, Nothing = excludes or negates. Straight line = is ONE line, “lines are beautiful” = are many lines. Positive positive positive.
all lines are beautiful
The shape of the line in the logo somehow has to convey a journey …. Motion …
For my logo, the icon has to be an icon but you still have to see the motion of the line.
What I love about this idea as a brand is that there are LIMITLESS kinds of lines. And there are limitless kinds of humans, we are all on some kind of path, and ….. each line and path is beautiful.
And, each line design shape can be used as an art element to design into a person, a story, or a blog.
It has to be abstract because I don’t want one line shape to “win” or be perceived as “better”.