Thank you K for sending me in one of my favorite things - a personality test ... Thank you for joining me with this kind of self awareness work, it's so connecting for all of us. I was struck by the logo for 16 Personalities and the gorgeous icon artwork. Am inspired that good art can apply to everything, if it is valued as a group ... How great that has felt in my life and that's part of my greater alignment work as a designer ...
It arrived! "401 design meditations" by Catharine Fishel. Her opening to the book is splendid, as is (almost) every one of the 401 quotes. My virtual tribe ... Fabulous inspiration for me to hear what other designers experience in their process, and how they see our field ...
Here are a few:
Form follows feeling.
David Turner, Principal, Turner Duckworth
Design that moves others, comes from issues that move you.
Jennifer Morla, Principal, Morla Design
Design is like life: It is an ongoing process of development and discovery.
Thomas Vasquez, Principal, Cyclops
Helvetica. To look further is vain.
The best design tool is a long eraser with a pencil at one end.
Marty Neumeier, Neutron LCC
If I create from the heart, nearly everything works; if from the head, almost nothing.
Marc Chagall, French painter
In this uncommon age of having personal brands that have are not commercially oriented, these last days I've become more clear on the purpose of my brand ...
The pieces of my site - blog, political icons work, Tribe app do create a whole - and it's my concern for our society and ways that I am showing up to create positive change. I believe strongly that Connection, connecting and being real and open with each other is the key to making this world a better place.
My brand is to send these ideas out into the world as a Value. It's a kind of a vision of how I would want the world to be in the future, but I can start now.
My website works in progress are a personal ane creative challenge, to "be in" the things that are unfolding and develop artwork around them.
In creating connection and things that connect, we are erasing depression, anxiety, and is better than any kind of medicating. It encourages inspiration and creativity, and a large-hearted version of ourselves. Part of my Anne brand is to dislodge the shame culture we live in - ie, comparing ourselves to seemingly more perfect lives and how we encourage perfection over being real, strength and winning as ideal models of 'being', over vulnerability and other true things.
I believe this has value for a greater good, not just 'for me', or my own ego gratification. I am digging deep to design a logo that is all of who I am, not just a designer, but also my contribution towards making the world a better place by writing about my spiritual journey, to encourage others in theirs. I get tired of always hearing the Real stuff at funerals, when people usually finally have the courage to open up, be real, be true.
My blog is for voice and authenticity, and to bring that out into the world more as a value.
My icon illustrations page is for my political and philosophical voice, a piece of social commentary.
The Tribe app that I developed for a UXD class is also about similar connecting and inspiration. Its core concept is to connect people in a real way, to counter the studies that show a negative impact of social media into society. This is an app that creates connection and inspiration, in this digital world where there is very little of that in a "real" way. It was thrilling to hear about Sebastian Junger's book TRIBE appear two months after I finished this app, because it's the same concept on social commentary.
Thank god for our left brains. I'm being a tiny bit sarcastic, but mostly it's honesty. This logo I'm designing for myself isn't just any logo, it's connected to an Anne Brand, which is something I'm developing as I live it. And not really something I set out originally to do .... It just happened. I couldn't for the life of me step back enough to do the creative work, and today I figured out why.
Brands used to be for companies - new businesses - establishing themselves in the commercial world. Now individual people have Brands, although usually it's still business related. Candace, I'm sure that someday I'll connect with you and your Brand & Voice business, but for now I want to stick it out with my tiny and strong intuition, using what I know and what I am pushing to know/learn.
The Northern German super efficient side of me feels relief to realize my solution will be to use the left brained process of working out a corporate identity, the steps of this ... YES.
Here's my to-list. Since I love homework assignments and deadlines, this list is fabulous. This creates a balance between left and right brain thinking / feeling things out ...
As a single art piece, I love this logo. For me personally I love the colors, the hues, the simple shapes and that it's abstract. I never - or rarely - get to design just for me so this logo page is a fabulous opportunity to explore ...
The CJM logo connects to the building, and so I'm curious about the whole brand story ... Was the building design created the same time as the logo? Was the logo developed after the building ... What are the stories behind both ...
This is why I love commercial art, it's a chance to wrap so many stories into a tiny symbol ...
Why this new page? Here it is - a new page and blog on my website expressly for my logo-in-progress. I got to thinking about how we go down with our fears, and the whole spiritual conversation about fears and emotions ... With design, I have somehow been lucky enough to learn ages ago to test out my design abilities within challenging settings, say yes anyway, push though and discover that I am fearless. (I LOVE that line in "Julie and Julia" when Julia Child says her cooking classmates say that she was fearless with killing a lobster, which she learned about the same time that they did.)
I have learned and always been proud of my intuitive ability to trust that process and to be successful with it. It's how I knew I was in the right profession. It's hugely funny to me now that I'm learning how to trust this process in almost - yes! - every other part of my life. And with my own logo. But since I always wanted to live whole heartedly this is one of those growth opportunities.
Part of my inspiration just for the sake of my own internal inspiration - and not within any external context - is finding abstract modern artwork like this piece :: love love love love.
So here's to this Blog-page. Facing a new fear, because this puts a kind of pressure on me. A pressure that I LIKE. I usually like. I have liked before. I have never designed in public before, but then there really is not much of a difference between this and designing for clients. The difference here is that this logo is this new Anne Brand. This new me who I am becoming as I inch my way into that full manifestation ...
Voice and color, vulnerability and strength, fear and courage, perfection and imperfection, mistakes and growth opportunities, trying not to care and caring deeply ... and the one that I'm constantly trying to unearth, my goddamn sense of humor. I had it today for about 3 minutes. It was progress.
"Art does not reproduce what we see; rather, it makes us see." —Paul Klee. (Swiss painter, graphic artist, and art theorist.) The perfect quote for logo design, and what makes a good logo a good logo.
Looking at logos is good research but it's also something I feel like I should do five minutes a day just for inspiration, like looking at gardens. This random batch that I found - including from print express.co.uk - grab me on many layers, the first layer is visual. Another layer is noticing typographical logo design which seems particularly ingenious. Colors are great but since when does it work to have a logo include transparency? I've always loved abstract logos, but would need to hear more of the story / meaning behind some of these. The ones that grab me completely are the logos which include all layers - shape, color, form, a double meaning in conjunction with the text. Gallop Green's natural looking leafs is just a a fabulous combination of nature and this commercial world. Love seeing Paul Rand's first IBM logo - that fabulous design exhibit was at the sfmoma. :) Having designed some tree based logos, I know that this GroundWork logo is probably one leaf away from looking dorky and clunky, and this designer pulled it off into it's elegant final shape. Of course it would also be great to read about the process of the designers, what the company looked for, what the company's culture and voice was like. Love finding more of Tom Geismar's PBS logo artwork.
I'm moving this from my Inspiration page although it is Inspiration too, onto this my new My Logo blog. That post is part of this story ....
Thank you Tony for sending this as a source of inspiration for my logo design-in-progress. I love listening to Tom Geismar's thought process, it absolutely resonates with me, which feels harmonic. This liquid universal process that is being a graphic designer. What good company, in this moment. Really great to see the process sketches for PBS, too ... Fabulously intelligent questions asked ... My absolutely favorite is Tom Geismar's push for the abstract mark for Chase, in 1961 it was the first of it's kind. A kind of standing alone, yes, to create modern design over conventional art. Here, the audio interview of this design journalism.
My project is to Rebrand Anne to be all of who I am, and to be more Real in the process. The phrase Nothing happens in a straight line, especially not life came from a friend of mine and I loved it so much that I knew I wanted to transform it into my logo. Having always been a lover of perfect straight lines, the idea behind this sketch is that there are, actually, no rules, which a straight line could symbolize. This squiggle shows that there is beauty in the mess. That forming our lives into what we want is different than controlling them. And as I work with it, it will become my live art-metaphor, of shaping a mess into a thing of beauty. I'll use this art in all it's stages as my logo. Here is my beginning.
Design wise, I'll add that what I see with these two squiggles is that not all squiggles are equal. Funny, I like my first one better. Sometimes it just happens. But you do have to go through the steps to learn along the way.