Thank you Tony for sending this as a source of inspiration for my logo design-in-progress. I love listening to Tom Geismar's thought process, it absolutely resonates with me, which feels harmonic. This liquid universal process that is being a graphic designer. What good company, in this moment. Really great to see the process sketches for PBS, too ... Fabulously intelligent questions asked ... My absolutely favorite is Tom Geismar's push for the abstract mark for Chase, in 1961 it was the first of it's kind. A kind of standing alone, yes, to create modern design over conventional art. Here, the audio interview of this design journalism.