Amp Air is a fictional company I created for my Corporate Identity class.
I designed Amp Air as the first electronic airline company based in San Francisco, my home base where innovation is so important. It was fantastic to work through all the steps of Brand in a a school setting, years after having done this professionally in NYC, where I did this work on the job by teaching it to myself and doing the work intuitively.
I wanted to create a logo that was energetic, vibrant, light and unusual.
Attached is all the work: logo sketches, a design brief, a range of logo designs, the final logo that was voted in, print collateral, digital mock ups, standard manual and real life airport applications of the logo.
Vector art animation inspiration! This shape came to me in a night’s dream, so I went with the sketch for my art challenge. Inspired by the vector art videos coming out of the SF Exploratorium, I converted my vector images into framework animation in Photoshop, then video format in Photoshop to be compatible for Instagram.
SF City Chorus, San Francisco, CA
One of the challenges I love is designing into an existing logo or brand and drawing out the most art possible. This was the case for the program design for the SF City Chorus, which I sang in earlier this year. I presented three different designs based on their existing logo, ranging from more conventional to less conventional, letting the Board decide which version to go with. It was important to go with plenty of white space on some pages to offset the boldness of the design on the others. I loved giving my all for this program and having beautiful and appreciated results.
”The San Francisco City Chorus asked Anne to design a program for our 2019 Spring Concert. It was a pleasure for me to work closely with Anne on this project. She began to generate ideas immediately; we quickly established a rhythm of communication by phone and email that was direct, efficient and friendly. Anne listened intently to we wanted, asking great questions and modifying her ideas quickly to fit feedback and new suggestions. She both modernized the look of the chorus program and unified its underlying design elements so that we have a streamlined and attractive structure for future programs. The entire chorus was delighted with the end result. I warmly recommend Anne Hunsicker’s design work, both the process and the product.”
–-Edie Wade, San Francisco City Chorus president
Coldwell Banker UX Design Shopping Cart, Concord, CA
One of the things I love about being a designer is solving problems. One example is creating a visual solution to create a super user friendly design experience. One of the things I did while I covered for someone on maternity leave at Coldwell Banker was transform a very vertical and text heavy site map (which are usually horizontal) and into a fluid, visual shopping solution. The target audience were the in-house real estate agents of the company to be able to promote their properties with CB-marketing materials, and this shopping experience was giving them quick and easy access to their online order process.
The part that makes me proud is that every design situation (and industry) is NEW and I knew it was a challenge to ‘crack’ this one, and my clients at CB were so happy with my work!
How would this fit into my brand? That moment when the clients were EXCITED about my work, and I was happy to deliver. It’s not really the Ego at work, it’s a heart kind of joy … That’s the moment I love being a designer and why I keep doing it. It’s the making / solving / collaborating / supporting each other together …. That stuff is beautiful.
BreezoMeter / Israel and San Francisco
Designing into the existing BzM brand, these digital design pieces transform information heavy ideas into light and airy visual versions for the BzM web presence, making science come alive.
OLIVE THIS OLIVE THAT, SF, CA
I designed within OTOT brand for mobile, tablet and desktop web design. Work includes a UX chart, wireframes, and high fidelity mock up design work. Design and function goals = target both the millenial (interactive) and more traditional (linear) generations. The project concentration was on the shopping section to drive sales, with visually clear, user-friendly, well-organized product.
Mobile UI Design for Tribe App
For my short UXD class at GA I created "Tribe" - the app that helps you find your community and through inspiration and meaningful digital connection. Using Adobe XD was a great way to create subtle motion within my opening design work, and to set up basic interactivity. Link here.
Work included developing a solid and original app concept, personas, surveys, affinity charts, testing user interactivity, and interactive questions so that the algorithm can create tribe matches for the user.
It was a great way to understand how building a full fledged app takes a huge amount of time and more than 1 designer and 1 user.
My final class presentation is attached here.
Incredibly exciting was that one month after my class ended, Sebastian Junger published his book called TRIBE, with the same concepts behind my Tribe app. Link to the PBS News Hour interview here:
For the rolling work that is my book of opposites, I like the idea of showing and designing in an around the Process. Each stage of design resonates differently for each person … If you pause and consider each design separately, each one has a point. The subjectivity of design is an important metaphor in life, and how we want the design or brand to represent our messages, as long as we are coming from a totally centered authentic space. The most thrilling part of the walk through the sf-moma gallery experience is reading the process by the artist, in their voices. THAT is what is life giving and where connection lives. I want to show many steps as an Ode to those of us to who have spent too much time normalizing bad behavior. That the awakening of finding my own voice through the bad life experiences is like good design work: a series of tiny steps towards a new landing space, a new design. Cultivating gratitude into this new space is like designing too: a series of tiny steps, a series of tiny habits. So, posting the idea Serif / San Serif into opposite shapes and playing with shapes to see what comes up, that is what healing looks like. One design at a time. Each beautiful and alive in its own way ….
Digital and print design work for "Why Would I Mispronounce My Own Name?", a 1 woman show by Irma Herrera / El Cerrito, CA
Design work including logo design, postcards, posters, email stationery, social media, business cards.
"Anne created promotional materials for me that included a logo, business cards, postcards, posters, the playbill for my one-woman show when it made its debut on the stage two years ago. In a preliminary conversation with Anne, we batted around some ideas of the look I wanted to create. She came back with beautiful designs that greatly improved upon my initial thoughts.
I had so many compliments from folks who saw my postcard, always drawing comments about the colors, layout and the concept. After my play was revised and the name changed, we were back to the drawing board and Anne produced a new set of images for postcards and posters that were equally compelling, and which drew praise from the same folks that had commented on the initial promotional materials. I enjoyed working with Anne: she is collaborative and listens carefully to feedback I gave about suggested changes we could consider. She is prompt and responsive and clear in setting forth expectations about how long a project (and specific tasks within the project) will take. Working with Anne over the past 18+/- months has been a very positive experience and I look forward to future collaborations."
Eblast design work for Coldwell Banker, Concord, CA
Working within a specific color scheme for the internal Previews department of Coldwell Banker, it was a delight to be able to quickly design both elegant and original artwork for this e-blast concept. Even more, I realize that there is virtually nothing in life which brings me so In-The-Moment as does creating design work. And even more than that, I am both aware of timing the deadline(s) well, and I simultaneously loose all sense of time and space … A kind of floating, a kind of lightness … It doesn’t matter if it’s a corporate and conservative brand, or if it’s my wide open art-blog challenge, this design sensation of lightness is always with me …. Important too is that satisfying design work creates true connections too, because of how satisfying the work is for the client, too.
Coffee Table Book Design for Coldwell Banker, Concord, CA
The assignment was to create designs for a coffee table book working within the corporate brand. I gave three concepts, one on the daring and creative side, one in the middle of conservative and bold, and one on the most conservative. The idea behind the very creative one was that with a coffee table book, it's the one chance a company like CB can have something that springs out of a tight mold. My memory as a designer is that some of the most creative pieces I've ever seen were annual reports for financial companies in New York City. There's a time when even corporations get to be incredibly creative, so I gave CB this first design option to be that moment.
Costume Design Brochure, Mock
This assignment was to come up with my own company concept - "Costume Design"- of renting high-end gowns to dress divas of operas, or Gala events.
I used my own photography of the Jean-Paul Gaultier costume exhibit at the DeYoung museum a few years ago, and my photography of SF murals and other outdoor SF art.
I created original vector art to enhance the design of the spreads.
I found amazing artist quotes to support the main idea behind the company, asking the leading question, "Does life inspire art? Or does art inspire life?"
I conducted a personal interview with my sister-in-law who is a Textile Conservator about how realistic it would be for an opera house to rent gowns like this.
The last piece I designed was the cover. The challenge was to design a cover that melds together the interior colors, and also stands alone as an art piece. It didn't sit right to make it black and white, or one other color, so after a little agony, I was incredibly satisfied to land on this cover.
Print, Brand and Logo Design for Pronous Asset Management, NYC, NY
The marketing company where I was the solo creative was hired by this company to create a full brand for them, starting with logo work. The owners of the company worked on the written story behind the capabilities brochure and logo, while I worked on all visuals. First lesson ever as a designer not to get emotionally attached to the design you want them to choose, but to always present work you are proud of.
Tell MFG & DoorWorx, Lititz, PA
As the onsite staff designer at Tell and DoorWorx (the side company of 4 years), it was fabulous to work on something that had nothing to do with commercial hardware and was purely creative. These were a few of my holiday greetings cards which I designed every year.
Using Premiere Pro for this final Video & Audio class project, I created this mini-documentary of my twin brother and my birth story, with the help of my father's writing - editing skills and the voices of our parents. Inspiring to work with so many layers of art and voice - visual, written, music, emotional, memories, and then sending it out into my family's world to keep that sense of community, connection and the importance of story telling.