Coffee Table Book Design for Coldwell Banker, Concord, CA
The assignment was to create designs for a coffee table book working within the corporate brand. I gave three concepts, one on the daring and creative side, one in the middle of conservative and bold, and one on the most conservative. The idea behind the very creative one was that with a coffee table book, it's the one chance a company like CB can have something that springs out of a tight mold. My memory as a designer is that some of the most creative pieces I've ever seen were annual reports for financial companies in New York City. There's a time when even corporations get to be incredibly creative, so I gave CB this first design option to be that moment.