Coldwell Banker, Concord, CA
Preliminary logo designs for the in house Rewards program for Coldwell Banker. Working within a tight corporate Brand of font and colors, the desire for this logo was to convey a symbol with typography according to that brand. The idea behind these symbols was both an elegance and something to 'count' the rewards offered within this CB program. Using a range of geometrical shapes created that abstract idea and visual. I always like to give a range of options because art is so subjective, every logo style/color/font evokes a different emotional reaction and message.