Celebrating Day #98 of my art challenge! Thinking through my first three out of 9 logo ideas …. I said somewhere on “My Logo” page on my website that there are limitless lines to be made with the idea All Lines Are Beautiful and this is something I love about the artistic idea, the brand, and all connecting artwork. But for the logo there has to be ONE and so here is some of the left brained and right brained processing towards a decision. The #1 design is beautiful, but what it’s lacking is that the lines are not showing any kind of mess. The whole point of this brand has to be from mess to beauty, transforming messy life lines into a beautiful life. Beauty is so often mistaken with perfection, so I don’t want a logo that is simply beautiful. My logo can’t be #1. The 2nd design I like because the layers of shapes become something more, even as a static logo. It’s a little too complex, even for my taste. If I broke down that design into a simple shape with one color, and expanded that abstract simple shape INTO the 2nd design and animated as an extension of the logo/brand, that would work and be amazing, but sadly, I already created other logos which I love MORE, so I’m going to not pick No 2 either. The third logo I know I’m not going to use because of the same reason - I made designs that I love more - but I will say, I DO love the total simplicity of this logo, these lines, the metaphor of a messy path kind of “ending up” as a heart at the center. I love that it’s not to uniform but still has a good elegance to it …. Hmm. Maybe I’ll come back to this one.