Day #82 … Beginning the logo design for MYSELF! O my GOSH, I love this part.
I decided not to take my sister’s advise, after I expressed exhaustion and describing new weird bickering with G that has never happened before, (which is UN-normal and will always be UN-normal, let me just formally declare G and My Happiness and Contentedness Together!) On one hand my sister’s advice was lovely, just post photos of the cake I’m going to bake for her birthday and beautiful photography - it’s enough art. I would love more space and time just to do the things that I love. It’s coming! But not now. I decided instead absolutely use these last 19 days to focus the Art-Blog Challenge completely on my own logo. This decision feels soooooooo good, even with the insane (dry) heat that is happening in the bay area.
Continuing from where the “My Logo” art-blog left off on my website, I’m going to play with my own logo. I trust and know that at some point I’m going to just love what I come up with. I love, now, the memory I have from my 2nd staff designer position, when the owners of the company hired a head hunter to search nationwide for a designer to lead their wall street based marketing/brand company. They hired that person after this massive nationwide search and found out that this person had stolen artwork for their portfolio and when it came time to produce artwork for the job, NOTHING happened. Shocking losses, because the cost of the search and the salary. Then I arrived into the world of brand, and it was the most PURE art and design job I’ve ever held. Clients had full and large budgets and I could FLOURISH. Flourish I did. One of my two bosses did not. At some point in the course of designing logo for a huge Hedge Fund company, I had produced a series of logo designs which my two bosses just thought were the most amazing art they had ever seen. It was 100% in sync with what the content / writing of the clients’ identity. The client didn’t select this direction and ultimately went with an oak tree just like every other Hedge Fund manager in wall street. My boss was so devastated that she stopped talking to the client, and had me deal directly instead. Happiness!!!!! My other boss and I sealed the deal and the client was happy with their Oak Tree themed brand/logo package, and we were happy with our contract completed. And I got the biggest lesson out of this, don’t get attached to the outcome, and it was fascinating to watch people try to function in professions they should not be in. I love being able to present a range of ideas to a client and be proud of every one of them. Which design will resonate with you is something that only that moment, those moments, will unearth. How daring we want clients to BE …. well …. presenting and showing up with that art is all we can do.
I tell this story because it was one first times in my life I had ever leaned into the discomfort, leaned into fear and learned what full flow was. It was the first time I followed a passion and my heart, it was the first time I had zero support from anyone in my life. It was the first time I learned who I was on a whole other deeper level. It was a defining time in my life. Not for the ego work, but for the creative flow of it all. And I have always held myself to THIS standard. xoox