Designing into the conservative existing Brand of TELL Mfg, an international commercial door hardware company that sold to Retail stores like Lowes, my design challenge was first to understand this industry. Next, was to create visually appealing and appropriately designed catalogs, mailers, flyers, ads, tri-folds and brochures. Everything that existed in print form I had to convert into the digital space for their website. The challenge also meant keeping materials interesting and organized. If one product was added, all content had to be reorganized.
For the website, it was crucial that I was able to present a layout and a design that was user-friendly to the national sales team, contractors, architects, as well as lay people like my mother. This was one of the strongest pieces of feedback I received from all parties, and proof of great UX Design. The content is user friendly, clearly organized and you were never lost within the many pieces of specific product information. Specifically, the features, installation instructions, closer patterns, and application drawings, etc. existed in a logical and consistent pattern for each product.
When the smaller company Door Worx was started from within Tell, I was the sole creative to work on logo design, brand, and to put together a selection of brand designs - as well as a rebrand two years later - once the logo was chosen. For two years we worked with an outside web design team who designed a custom shopping cart for Door Worx to become the first door hardware company with a shopping cart that would support such a complex shopping experience.
The overall work load also included designing details like icons for closer patterns, or creating a visual representation of how to order a product (door, lock).
Here are samples of the artwork: 12 Tell print pieces; 8 Tell digital pieces; 12 digital, print and brand Door Worx pieces. Live website here: http://www.tellmfg.com/